Fear Factor Article

Lee Gilbert President of Montreal’s KENMEN Cosmetics (kenmen.net) says online shopping offers an ideal way for customers to learn more information about products in a personalized and discreet manner. Department store chains have approached the company, but Gilbert worries that these stores are not properly catering to or educating men. Online offers a one on one – “Ma & Pa” corner store apothecary service no longer available in large corporate retail settings. Gilbert says “Customers can email & write for advice and we respond to their needs quickly, this is all new to men, we have to point them in the right direction in order to insure their patronage & loyalty. These have to be earned”.